Strategic Goals
Al Salam Hospitals — Board-Level Objectives & Status
Objectives
Monitor post-Afya market dynamics and private healthcare demand (2025–mid-2026).
Strengthen demand via targeted marketing and service enhancement.
Complete physician recruitment to support Assima and maximize utilization.
Status / Recommendations
External market consultant engaged to assess post-Afya market conditions and projected performance.
Marketing spend embedded, with 60%+ allocated to Ahmadi to support ramp-up and demand generation.
Active physician recruitment executed, with Messila budgeted at full utilization from FY26.
Marketing Budget Allocation
60%+Ahmadi
Ahmadi (Ramp-up)
60%+
Assima & Others
~40%
Facility Utilization Target (FY26)
Objectives
Form an investment team to explore investment opportunities.
Evaluate acquisitions in healthcare.
Conduct feasibility studies and lead negotiations.
Status / Recommendations
Consider engaging experienced investment consultants to define the Group's investment requirements, source suitable opportunities, and support disciplined feasibility assessment and execution.
Under Evaluation
Objectives
Focus on extending the BOT contract for Al Salam Al Assima Hospital.
Engage with government stakeholders.
Status / Recommendations
BOT agreement successfully renewed.
Annual rent fixed at KD 250,000, enhancing long-term visibility and stability.
Completed
Agreement Key Metrics
Contract Status
Successfully Renewed
Fixed Annual Rent
KD 250,000
Long-term Impact
Enhanced Visibility & Stability
Objectives
Complete the process of obtaining price offers for the Sharq Land.
Align sale or investment with owner's vision.
Status / Recommendations
Sharq Land sold; KD 33 Mn proceeds received.
Capital deployment under evaluation, including:
- Wakala deposits (~4% return)
- Higher-yield investments targeting ≥10% returns
Capital Deployment in Progress
Proceeds & Deployment
KD 33MProceeds
Total Proceeds
KD 33 Mn
Deployment Status
In Progress
Return Targets by Instrument